Galore – Media Publishing Platform & Influencer Agency

Galore Mag - Material Instinct

In 2014-2017 and for some years thereafter, we were responsible for the design, development, and management of all Galore’s digital products and websites.

Aaron personally designed, developed and maintained several digital products and their underlying infrastructure, including Galore’s social-influencer agency & management system [KittenAgency.com], our mobile-first original video browser/player web app [TV.GaloreMag.com], our online editorial publishing system [GaloreMag.com], and all Galore’s digital newsletter campaigns and some specialty micro-sites. At any given point we have 2-5 engineers switching between code, dev-ops/sysadmin, design & UX, strategy, and content management.

The most common software stack used for Galore’s properties uses NodeJS, React, MongoDB, LESS, Docker, Github, and AWS.
Some of our web properties also use MeteorJS, WordPress/LAMP, Ghost.org, and even a custom NodeJS webapp using the WP-API. All of Galore’s software stacks are described in full detail on https://StackShare.io, and follows 12-step design patterns.

Galore has an audience of over 60MM followers across its networks, publishing hundreds of new written, video, and social content pieces each week.

During issue launches or large press events, our sites often garner major media attention and occasionally receive over 100,000 unique visitors to one of our properties in one day. There were around a dozen times where we had to defend Galore properties from DoS (denial of service) attacks and/or keep the site online during major press events which often cause infrastructure performance/availability issues.

There were often armies of foreign IP addresses requesting static resources thousands of times per second, freezing/locking our servers requiring our engineers to manually manage our IP tables and firewalls to blacklist the attackers’ range of IP addresses. We’ve also setup and managed auto-scaling groups of resources responding to usage limits and traffic volume.

Lucera Financial Infrastructures

In 2010, we were referred to Cantor Fitzgerald by a dear friend & colleague, Dr. Sasha Stoikov, to lead the design of a memorial site guidebook commemorating the 10th anniversary of the 9/11 attacks on the World Trade Center. The project was important due to the sensitive & gut-wrenching nature of the historical tragedy which occurred on September 11, 2001, but also because of the complex nature of the memorial name-plates of the 658 Cantor Fitzgerald employees in the context of the overall 2,977 victims. It was out of this 4 month long project from which the relationship with Cantor was born.

For the next 3 years, 2011-2014, Aaron helped form a Cantor spin-off entity, Lucera.com, providing a high-performance bare-metal on-demand computing platform & a distributed exchange software platform (LumeFX), to Wall Street’s most demanding & mission-critical clients. Aaron was brought on as the Director of Marketing, but quickly broadened scope to include frontend engineering. Aaron strategized & designed all marketing assets & software UX, and developed early versions of three customer-facing web apps, driving business growth in multiple international markets.

Please visit Lucera.com, a Cantor Fitzgerald company, for more information.

Beringer Guitars – Interactive User-Generated Online Guitar Museum

Beringer Guitars - Material Instinct

I was approached by James Bolenbaugh to create an online user-generated interactive guitar museum for his grandfather’s 300+ handmade bespoke guitars.

Being avid music-lovers and musicians ourselves, we naturally jumped at the opportunity to create something really special for these musical works of art.

After about 1.5 months, what resulted was a fun and intuitive scrollable fretboard, comprised entirely of user-submitted stories and photos of each guitar.

Tablet Magazine – Mobile WebApp & Podcasting Platform

1 Instinct

Tablet Magazine is a widely read general news & politics publication, sharing many writers with the New Yorker & the NY Times. About 30% of Tablet’s readership was accessing the site using mobile devices, and Tablet had absolutely no optimization for mobile or tablet devices. We were commissioned to design & build a mobile web app, offering an experience completely unique from their desktop platform, specifically highlighting key features for mobile devices, like podcast browsing & streaming.

https://TabletMag.com