|
|
Back in 2021-2022, our design team was enlisted to design & prototype a TikTok-style socially-driven video sharing & sports betting platform. It was complex in nature, as the legality of this newly regulated space posed a significant learning curve from an ethical UX perspective. The creators also wanted something highly-engaging, benefitting from the network effect occurring when creators stand to gain financially from inviting & challenging others onto the platform. This was one of the most feature-complete Figma prototypes we’ve ever built, with a full design system & brand identity. Aaron was the lead designer & creative director, with a significant amount of help coming from Brock Daves and Alexandra Pini.
